Mercado Libre, founded in 1999 by Marcos Galperin in Argentina, is Latin America's largest e-commerce and fintech company. It offers a platform for buying and selling products across various categories and provides financial services through Mercado Pago and Mercado Crédito, specializing in digital payments and credit solutions. Mercado Libre is a regional leader, recognized for advancing online commerce and financial inclusion. As part of a journey toward transformative change, they implemented Anaplan to drive a step change in their end-to-end planning processes.