Solution → Sales Performance → Segmentation

Driving growth with account segmentation & scoring

Score and segment accounts based on buying potential to staff the right resources and capture market opportunities.
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Strategic account segmentation for territory and resource optimization

Score accounts based on key metrics and business rules while segmenting by region, size, industry, and buying potential. Rank accounts to focus on high-value opportunities and inform territory and account management selections with predictive modeling.

Solution features

1.
Rule-based segmentation
Set up account segmentation criteria with flexibility and review account segment assignments in real-time with customizable rules.
2.
Predictive insights
Leverage machine learning and proprietary data gathering insights to produce predictive scores identifying most important accounts.
3.
Wallet size modeling
Estimate serviceable obtainable market and remaining wallet share through scenario modeling of OPEX, employee, and revenue methods.
4.
Trend analysis & ICPs
Analyze outcomes of previous planning cycles, identify ideal customer profiles, and eliminate data noise from downstream segmentation.
5.
Workflow approvals
Trigger approval processes for account segmentation overrides with single or bulk submission capabilities and audit trails.

Solutions for the office of the CRO

Go-To-Market Strategy

Estimate wallet size and allocate resources by products using historical sales data to forecast future wallet spend strategies

Territory Optimization

Analyze business impacts of account movements across segments to inform territory planning and account management selections

Profile Targeting

Identify ideal customer profiles by analyzing previous planning cycles and eliminating data noise for precise targeting

Field Collaboration

Collect segmentation feedback from field reps and sales leaders to approve final segments with business context

Why Keyrus?

Key Play

Boost sales performance with Keyrus SPM playbook

Transform disjointed sales operations into agile, data-driven processes that maximize revenue growth and team productivity.

Key Play

Accelerate territory and quota planning with Anaplan's out-of-the-box T&Q app

Deploy Anaplan's T&Q app in under 10 weeks. Leverage 70-80% out-of-the-box functionality with proven best practices built in.

Event

Join Keyrus at the Revenue Operations Summit in New York

Mark your calendars! Keyrus is proud to sponsor the upcoming Revenue Operations Summit in New York on March 13-14, 2025.

Get in touch today

Have questions about our EPM solutions? Our team is ready to help you find the right approach for your business.

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