Elevating Coda's financial planning

Coda transforms from manual spreadsheet chaos to connected planning excellence—delivering 70% time savings and 1.5x forecast accuracy for global payment operations.

Since 2011, Coda has been on a mission to connect global online commerce to regions with low credit card adoption. By building bridges between local payment methods and global commerce, they've unlocked access for users worldwide while opening new opportunities for digital publishers. Today, they've processed over 2 billion transactions, partnering with 300+ game publishers across multiple continents.

But their success created an unexpected problem: their planning processes couldn't keep up with their growth.

The challenge: Drowning in transactional data

Coda's global connectivity across numerous payment channels and game publishers generated massive volumes of transactional data that their manual processes couldn't handle:

• Spreadsheet overload: Manual workflows struggled with the sheer volume of data, straining systems and increasing accuracy risks
• Complex reporting nightmares: Generating reports required complex workflows using separate spreadsheet tools, making it nearly impossible to efficiently map data by game titles, publishers, product lines, and countries
• Tracking limitations: Previous processes couldn't keep pace with the vast number of variables they needed to monitor, limiting real-time insights and team improvements
• Performance blind spots: No system existed for detailed performance tracking or incentive planning, making it impossible to assess and reward sales achievements effectively

The irony wasn't lost on the team—while they were helping publishers reach users worldwide with sophisticated technology, their own internal planning was stuck in spreadsheet hell.

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The solution: Connected planning in focused phases

Coda partnered with Keyrus for a strategic two-phase transformation. The first phase focused on Financial Planning & Analysis (FP&A) in a focused 13-week project, followed by a 4-week Sales Incentive Program (SIP) model that leveraged the FP&A foundation.

Phase 1: FP&A Foundation (13 weeks)

• Centralized Data Consolidation: Revenue, profit, and expense data from AWS and spreadsheets consolidated into one centralized repository
• Advanced Forecasting & Budgeting: Integration of moving averages with Coda's expertise, enabling flexible datasets across hundreds of titles, publishers, countries, and product lines
• Automated Reporting: Dynamic mapping across data dimensions with streamlined validation processes

Phase 2: Sales Incentive Integration (4 weeks)

• Connected Planning: FP&A model directly integrated with SIP model using Anaplan's connected planning capabilities
• Performance Management: Unprecedented visibility into individual performance across sales members, account types, and publisher groups
• Dynamic Incentive Assessment: Bespoke approach assessing bonus eligibility based on performance data with transparent, fair payouts

Eleen, Senior FP&A Manager, explains the impact: "Anaplan provided us with the necessary speed and agility during budgeting cycles to gain new insights for better decision-making."