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Managing marketing resources effectively requires sophisticated planning to maximize return on investment. Organizations must leverage insights from multiple data sources to tailor and track campaigns, drawing from historical data to accurately predict future revenue. Juggling budget allocations, planned expenses, commitments, and actual costs across different departments and product lines requires careful attention to detail and a connected planning platform.
Marketing data management is complex due to decentralized information systems where campaign tracking data varies by region. Organizations rely on disparate tools like spreadsheets or disconnected third-party systems, making it difficult to gather and verify data quickly. This leads to reporting inaccuracies, forecasting errors, manual reconciliation efforts, and ultimately lost revenue opportunities.
The Keyrus MRM solution utilizes a connected platform that seamlessly integrates marketing spend from procurement and ERP systems with leads generated through CRM tools in real-time. This integration eliminates manual effort and facilitates efficient reconciliation across disparate tools. The solution starts and ends with detailed ROI reviews, enabling clear understanding of past performance to inform budget allocations for future campaigns.
Access the full details of this key play, and have it on the go. Available as a PDF.
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