Groupon, an experience marketplace, helps people explore their city or any destination through real-time mobile commerce, connecting them with local businesses, events, and travel options. In 2013, Groupon teamed up with Keyrus to implement Anaplan for financial consolidations. Since then, Anaplan's role has grown to include an innovative Master Data Management model that integrates workforce, financial, and vendor data. With a strong Center of Excellence, executive support, and tailored training, Groupon has maximized automation and standardization across the company.