Rohlik replaced Excel-based planning with Anaplan's connected platform, supporting multi-country expansion and investor reporting.
Unified planning across 6 countries with local currency and Euro consolidation
Enabled quick development of fundraising scenarios and market expansion plans
Connected operational metrics from core systems and Tableau for daily forecasting
Automated monthly financial reporting to investors with balance sheet, P&L, and cash flow
Rohlik, a pan-European online grocery platform, faced significant planning challenges as they prepared for rapid expansion beyond their Czech Republic origins. Founded in 2014, the company had achieved profitability in their home market after five years of steady growth, but expansion plans required sophisticated financial modeling capabilities. Sonia, CFO of Rohlik, explained:
"I joined the company to help with an equity fundraise and found a startup that is very exciting and customer friendly but with a very basic finance structure. The way they were doing their financial planning is that they had P&L planned for 12 years but they didn't have balance sheet, they didn't have cash flow, and obviously there was no model that would combine more than one country together."
The pandemic accelerated their growth opportunity, doubling daily orders from 10,000 to 20,000, but also intensified the need for robust financial planning as they prepared for major funding rounds.
Key challenges included:
Rohlik conducted a comprehensive software selection process, evaluating solutions against their specific requirements for cloud-based, integrated, and scalable planning capabilities.
"We contacted all of them," Sonia explains about their Gartner-based vendor evaluation approach. "We also checked with Anaplan itself and asked them to recommend us a few partners in Europe who might be able to help us implement this."
Working with Keyrus, Rohlik implemented an Anaplan solution in phases:
Vendor selection criteria:
Implementation approach:
Solution components:
The implementation transformed Rohlik's ability to manage rapid expansion and investor requirements while supporting their successful fundraising efforts of nearly €300 million in two rounds during 2021.
Strategic planning capabilities:
Operational efficiency:
Transparency and collaboration:
Investor and regulatory compliance:
Forecast accuracy and control:
"The system is so fast, it allowed us during budgeting for every country to have up to 10 different versions of their plans to really have their scenarios before they decide which is the right one," Sonia noted. "It was visible to everyone - every CFO and CEO could see all the numbers of everyone else but not change theirs and could benchmark themselves."
The platform has proven particularly valuable during challenging periods, enabling Rohlik to quickly adapt their scenarios in response to market changes including the Russian-Ukrainian crisis and other external events affecting their growth trajectory.
Access the full details of this customer story and see the results up close, available as a PDF.
Access the full details of this customer story and see the results up close, available as a video.
Access the full details of this customer story and see the results up close, available as a PDF and a video.
Have questions about our EPM solutions? Our team is ready to help you find the right approach for your business.
