United demand, sales, and finance teams on single platform and process.
Three years of daily sales data by SKU, customer, and destination.
Budget, optimistic, and pessimistic views with same effort as one plan.
As a family business founded in 1940 and now Spain's absolute leader in nuts and dried fruits, Importaco faced a critical challenge: planning happened in silos.
Demand planning, sales, finance; each team worked independently in Excel with different file versions circulating via email. The annual budgeting exercise consumed massive effort across the organization.
When Alejandro joined as IT Director during the pandemic, his mandate was clear: design a digital transformation plan. The solution required a tool serving all business areas in an integrated way, connecting demand and financial planning processes that previously operated separately, and enabling the granular analysis impossible in spreadsheets.
