Hosted by Keyrus and Anaplan

Start small, scale smart: Building a demand plan that grows with you

A breakfast session for demand planning leaders at hypergrowth companies who are ready to stop firefighting and start building planning processes that actually scale.
Weg der Verenigde Naties 1
3527 KT Utrecht, Netherlands
June 11th, 2026
09:00 to 11:00
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Meet the speakers

Our speakers bring a wealth of knowledge and experience, ready to share insights that will inspire and empower you.
Jonathan Beddows
Domain Principal, Supply Chain & Procurement

A breakfast for planning leaders ready to stop firefighting and start scaling.

Hosted at the Anaplan office in the Netherlands on June 11th, this intimate breakfast brings together directors, COOs and transformation leaders at hypergrowth midmarket businesses to discuss what it really takes to build planning processes that keep up with the business — from breaking out of Excel to connecting demand, supply, sales and finance on one platform.

WHY ATTEND
Move beyond Excel-based planning

See how growing companies replace fragmented spreadsheets with connected demand and sales planning.

Connect across the enterprise

Learn why companies that scale successfully link supply chain to sales and finance from day one.

Avoid the point-solution trap

Understand why bolting tools together creates more problems than it solves for growing businesses.

Real-world insights from a hypergrowth company

Hear directly from a European consumer goods company that went from operational chaos to connected planning.

Agenda

09:00

Arrival & Breakfast

Coffee, pastries and a chance to meet fellow planning leaders from across the Netherlands.
09:30

The planning gap that holds growing companies back

This session explores the patterns we see across fast-growing businesses: fragmented spreadsheets, disconnected teams and the moment when what got you here won't get you there.

9:50

Customer story: from operational chaos to connected planning

A European consumer goods company shares what triggered the need for change, how they went from Excel-based silos to connected demand and sales planning, and why starting small and building trust was the key to making it work.
10:15

Why connected planning beats point solutions

A practical look at how demand, supply, sales and finance fit together on a single platform, and why that matters more for growing companies than for ones standing still.
10:30

Roundtable discussion

An open, facilitated conversation where you can share your own challenges and hear how other midmarket companies are tackling them.
11:00

Close: Networking

Continue conversation in a relaxed setting. Build relationships, exchange ideas, and explore opportunities for collaboration.

What to expect

Coffee, pastries and a relaxed start with peers who understand the challenges you're facing.

Breakfast & networking

A firsthand account from a consumer goods company that scaled from Excel-based chaos to connected planning.

Real customer story

An honest, peer-led conversation on growth pains, silos and the realities of implementing integrated planning.

Moderated discussion

Leave with a clearer picture of how to give your leadership team the visibility to make better, earlier decisions.

Practical takeaways

This session may be especially useful for...
Strategy leaders
Operations leaders
Finance leaders
Professionals

You're in good company!

How we've helped other fast-growing businesses to make this work.

Customer Story

Managing hyper growth through connected planning at Rohlik

Rohlik scales across 6 countries with Anaplan, enabling rapid expansion from 10k to 20k daily orders during pandemic growth

Customer Story

Transforming financial planning and analysis at VivaGym

How VivaGym scaled FP&A with Anaplan and Keyrus, doubling gyms managed without adding headcount.

Customer Story

Improving forecast accuracy through collaborative planning at Natra

Natra transforms demand planning with Anaplan, achieving 20+ point improvement in forecast accuracy and company-wide collaboration

How to get there

Parking is available at Parkbee Weg der Verenigde Naties. All attendees are entitled to complimentary parking.

Get in touch today

Have questions about our EPM solutions? Our team is ready to help you find the right approach for your business.

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Thank you

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