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Improving Natra’s forecast accuracy through collaborative planning

In this webinar, we discussed how Natra, a global chocolate producer is using Anaplan to improve their forecasting processes. They’re using the centralized platform so their demand planning and commercial sales teams can share knowledge to create more accurate demand forecasts.

We met with the manager of Natra’s demand planning who led this initiative. We also discussed the benefits of connected planning for the consumer packaged goods industry. More specifically, how Anaplan can connect different teams along the supply chain for organizational excellence

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Through connected planning, they are now able to:


Make quicker decisions

Create more agile and continuous strategic plans, to enable better, faster decisions when faced with a changing dynamic.


Have increased visibility 

Have increased visibility and interlock between strategic and operational plans.


Have a single source of truth

Seamlessly connect your business with one single source of truth, to enable intelligent and real-time decisions.




Sergio Oria

Business Developer

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Daniel Molina

Demand Planning Manager

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Andris Ingilavicus

Master Anaplanner

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