Solution → Sales Performance → Segmentation

Driving growth with account segmentation & scoring

Score and segment accounts based on buying potential to staff the right resources and capture market opportunities.
Solution features

Strategic account segmentation for territory and resource optimization

Score accounts based on key metrics and business rules while segmenting by region, size, industry, and buying potential. Rank accounts to focus on high-value opportunities and inform territory and account management selections with predictive modeling.

Set up account segmentation criteria with flexibility and review account segment assignments in real-time with customizable rules.

Rule-based segmentation

Leverage machine learning and proprietary data gathering insights to produce predictive scores identifying most important accounts.

Predictive insights

Estimate serviceable obtainable market and remaining wallet share through scenario modeling of OPEX, employee, and revenue methods.

Wallet size modeling

Analyze outcomes of previous planning cycles, identify ideal customer profiles, and eliminate data noise from downstream segmentation.

Trend analysis & ICPs

Solutions for the office of the CRO

Go-To-Market Strategy

Estimate wallet size and allocate resources by products using historical sales data to forecast future wallet spend strategies

Territory Optimization

Analyze business impacts of account movements across segments to inform territory planning and account management selections

Profile Targeting

Identify ideal customer profiles by analyzing previous planning cycles and eliminating data noise for precise targeting

Field Collaboration

Collect segmentation feedback from field reps and sales leaders to approve final segments with business context

Why Keyrus?

Key Play

Driving revenue growth management through gross-to-net optimization

Optimize gross-to-net processes to drive revenue growth and improve financial performance.

Key Play

Revolutionize your sales operations: maximize efficiency through Anaplan's centralized territory and quota planning

Revolutionize sales operations and improve efficiency with Anaplan’s territory and quota planning.

Key Play

Boost sales performance with Keyrus SPM playbook

Transform disjointed sales operations into agile, data-driven processes that maximize revenue growth and team productivity.

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Merci

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